Insights

• Konnect
• 5 Min Read
• 19 Views

How To Easily Create And Sell An Online App: Get Paid Directly Into Your Nigerian Bank Account

Creating and selling an online app has become a profitable venture in today's digital world. If you’re in Nigeria, there are easy steps to follow to build your app, monetize it, and get paid directly into your bank account. Below is a step-by-step guide on how to create and sell an app while setting up a seamless payment process.

1. Identify a Market Need

Every successful app begins with solving a problem or fulfilling a need in the market. Before creating your app, conduct thorough research to understand your target audience and their pain points. This could involve exploring existing apps and identifying gaps you could fill, or it could come from your personal experience or feedback from potential users. Tools like Google Trends and social media platforms can help you gauge the demand for specific app ideas.

2. Develop the App Idea

Once you have identified the problem your app will solve, brainstorm its features and functionality. It’s essential to map out how the app will work and what features will be most appealing to your target users. Decide if you want the app to be a simple utility or something more complex, such as an interactive platform, a game, or a service-based app. Consider the platforms you’ll develop for—Android, iOS, or both. Many developers opt to start with one platform before expanding.

If you lack coding skills, you can either learn programming languages like Java, Swift, or Python, or you can outsource the development to professionals on platforms like Upwork or Fiverr. You can also use app development tools like Appy Pie, BuildFire, or Thunkable, which allow you to create apps without needing advanced coding skills.

3. Design the User Interface

The design of your app is crucial to user experience. It should be intuitive, user-friendly, and visually appealing. Tools like Adobe XD, Figma, and Sketch can help you design the app interface. If you're not a designer, consider hiring a UI/UX designer to ensure the app is easy to navigate and aesthetically pleasing. The design should guide users naturally through the app, with smooth transitions between sections and minimal loading times.

4. Test Your App

Before launching, test your app thoroughly. Testing ensures that the app functions as expected, without bugs or glitches. There are different types of testing to consider:

• Unit testing: Tests individual components of the app.
• Integration testing: Ensures that the various components work well together.
• User acceptance testing (UAT): Involves getting feedback from real users who interact with the app in a natural environment.

Platforms like TestFlight (for iOS) and Firebase (for Android) can help you manage beta testing. Encourage testers to provide honest feedback on the app's functionality, design, and usability.

5. Launch the App

Once your app is fully tested and ready, it's time to launch. You can publish the app on platforms like Google Play Store for Android users and Apple App Store for iOS users. Ensure your app complies with the respective platform's guidelines to avoid delays in approval.

Prepare a marketing plan to promote your app. This may include social media campaigns, influencer partnerships, paid advertisements, and organic SEO strategies. Building an online presence is essential to gaining users. You can also use affiliate marketing or reward-based referral programs to encourage users to recommend your app.

6. Monetization Strategies

There are several ways to make money from your app. Below are the most popular monetization strategies:

• In-app purchases: Offer additional features or premium content that users can purchase within the app. This is commonly used in games and subscription-based apps.
• Advertisements: Sign up for ad networks like Google AdMob, where you get paid each time users view or click on ads within your app.
• Freemium model: Offer the basic version of your app for free, and charge for premium features. This strategy allows users to try the app before deciding whether to pay for additional features.
• Subscription model: Charge users a recurring fee for continued access to premium features or content.
• One-time purchase: Users pay a one-time fee to download your app and gain access to all features.

7. Get Paid Directly into Your Nigerian Bank Account

Once your app starts generating revenue, you’ll want to set up a way to get paid directly into your Nigerian bank account. Here are some options:

• Google AdMob & Apple App Store Payments: If you monetize your app through ads or purchases in the Google Play Store or Apple App Store, you’ll receive payments from Google or Apple directly into your bank account. Both platforms require you to link your local bank account or a payment processor like Payoneer.
• Payment Gateways: If your app supports direct transactions (e.g., e-commerce or in-app purchases), you’ll need to integrate a payment gateway that works in Nigeria, such as Flutterwave, Paystack, or Interswitch. These platforms allow you to receive payments in naira or dollars directly into your bank account. Paystack, for instance, enables users to pay using their debit card, bank transfer, or USSD.
• Affiliate Programs: If you’re using affiliate marketing to monetize your app, platforms like Expertnaire and Jumia pay directly into Nigerian bank accounts.

8. Promote and Scale Your App

Even after launch, promoting your app is critical to gaining users. Invest in digital marketing strategies such as SEO, content marketing, and social media marketing. Collaboration with influencers in your niche can also be a powerful way to reach a larger audience.

As your app grows, consider adding new features based on user feedback. Regular updates ensure that your app remains relevant and engaging to users. You can also scale by expanding to other platforms (if you launched on one initially) or by targeting a global audience.

Conclusion

Creating and selling an app is an exciting venture that offers the potential for significant financial rewards. By following these steps—from ideation and design to monetization and payment processing—you can build an app that generates income and deposits earnings directly into your Nigerian bank account. With dedication, creativity, and a solid marketing strategy, your app could become the next big success in Nigeria’s growing tech landscape.