Highest-Paid African Athletes
African athletes have continued to excel on the global stage, not only in terms of talent but also in earnings. Thanks to lucrative contracts, sponsorships, and endorsement deals, several African stars have established themselves among the world’s highest-paid athletes. For 2024, these athletes hail from various sports leagues, including the NBA, boxing, and European football. Their impressive earnings are a testament to their success and influence in global sports. Here are the top five African athletes according to Forbes, shedding light on their income sources and contributions to sports.
1. Giannis Antetokounmpo (Nigeria) – $111 Million
Giannis Antetokounmpo, affectionately known as the "Greek Freak," is not only one of the best players in the NBA but also the highest-paid African athlete of 2024. Born to Nigerian immigrants in Greece, Antetokounmpo plays for the Milwaukee Bucks and has garnered widespread acclaim for his athleticism, versatility, and leadership on the court.
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Earnings Breakdown: Giannis’s total income for 2024 is estimated at $111 million, with $46 million from his NBA salary and $65 million from endorsements
. His popularity has led to partnerships with major brands like Nike, which offers him one of the league’s most lucrative shoe deals, as well as other endorsements with companies like JBL Audio and Tissot. -
Achievements: Giannis is a two-time NBA MVP and led the Bucks to an NBA Championship in 2021. His defensive and offensive skills have made him one of the most dominant players in the league, and his financial success reflects his impact.
Giannis’s influence reaches beyond basketball as he serves as an inspiration to aspiring athletes worldwide, especially in Nigeria, where his journey from poverty to NBA stardom is highly celebrated.
2. Anthony Joshua (Nigeria) – $83 Million
British-Nigerian boxer Anthony Joshua remains one of the biggest names in professional boxing. Known for his charisma and knockout power, Joshua has held multiple heavyweight titles and commands huge purses for his fights, making him one of the highest-paid boxers globally.
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Earnings Breakdown: In 2024, Joshua's income totals $83 million. His earnings are largely due to his impressive pay-per-view fight purses, supplemented by endorsement deals with brands such as Under Armour, Beats by Dre, and Hugo Boss
. Even in years where he hasn’t held a championship title, Joshua’s bouts draw millions of viewers, boosting his earning power. -
Achievements: Anthony Joshua is a two-time unified heavyweight champion, having held the WBA, IBF, and WBO titles. His presence in the ring is magnetic, and he is seen as one of the most marketable athletes in boxing.
Joshua’s story resonates in Nigeria, where he remains an icon. His consistent high earnings reflect the enduring appeal of boxing and the strength of his brand globally.
3. Joel Embiid (Cameroon) – $57.7 Million
Joel Embiid, a Cameroonian native, has solidified his place as one of the top players in the NBA, known for his incredible skill, size, and charisma on and off the court. Playing for the Philadelphia 76ers, Embiid was the NBA scoring champion in the 2021-22 season and has since been one of the league’s premier players.
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Earnings Breakdown: Embiid’s total earnings in 2024 stand at $57.7 million, with $47.7 million from his NBA salary and another $10 million from endorsements
. His endorsement deals include major brands such as Under Armour, which created a signature line of basketball shoes for Embiid, underscoring his popularity among fans and fellow athletes alike. -
Achievements: Embiid’s contributions on the court have earned him All-Star titles and a scoring title, making him a beloved figure in the NBA. His imposing playstyle and ability to connect with fans worldwide have earned him considerable media attention.
Embiid's journey from Cameroon to NBA stardom has inspired many young African players. His substantial earnings highlight his value as a top-tier athlete and a celebrated ambassador for African basketball talent.
4. Mohamed Salah (Egypt) – $53 Million
Mohamed Salah, often referred to as "The Egyptian King," is a legendary figure in football. Playing as a forward for Liverpool FC in the English Premier League, Salah is celebrated for his skill, speed, and consistent goal-scoring abilities, which have made him a favorite among fans and a hero in Egypt.
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Earnings Breakdown: Salah’s total earnings for 2024 are estimated at $53 million, with $35 million from his football contract and $18 million from endorsements
. He has endorsement deals with big brands like Adidas, Pepsi, and Vodafone, showcasing his widespread appeal beyond football. -
Achievements: Salah has won several individual awards, including the Premier League’s Golden Boot, and has helped Liverpool win numerous trophies, including the Champions League. His playing style and humble personality have made him a cultural icon in Egypt and around the world.
Salah’s success story from Egypt to the heights of English football serves as an inspiration for countless young athletes. His financial success mirrors his influence in sports, further solidifying his legacy as one of Africa's top footballers.
5. Sadio Mané (Senegal) – $52 Million
Sadio Mané, a highly skilled winger from Senegal, is another African football star who has achieved remarkable success and earnings. Having recently moved to Al Nassr in the Saudi Pro League, Mané continues to command high wages and endorsement deals.
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Earnings Breakdown: In 2024, Mané’s total income is estimated at $52 million, with $48 million from his contract with Al Nassr and an additional $4 million from endorsements
. His switch from Europe to the Middle East is part of a larger trend of top players moving to Saudi Arabia for substantial contracts. -
Achievements: Mané is known for his time at Liverpool, where he won the Premier League, Champions League, and other prestigious titles. His technical skill, speed, and sportsmanship have made him a favorite among fans and a celebrated figure in African football.
Mané is celebrated not only for his athletic prowess but also for his philanthropic contributions to his hometown in Senegal. His high earnings and career achievements have made him a beloved figure and a symbol of African success in global sports.
Conclusion
The highest-paid African athletes of 2024 highlight a diverse range of sports, including basketball, boxing, and football. These athletes have risen through the ranks, becoming global icons and making significant financial strides through their talent, hard work, and endorsement deals. Their earnings not only reflect their skill and marketability but also underscore Africa's potential to produce world-class athletes who can compete—and earn—at the highest levels.
These athletes continue to inspire millions of young Africans by demonstrating that dedication, perseverance, and hard work can pave the way for global recognition and substantial financial success.