Creating An Effective Business Plan: What To Know To Write Your Company Description

A business plan's company description contains specific information about the organization, such as its purpose, goals, and major differentiators. This part acts as an introduction to the business, providing context and background to the reader. Here is what a company description usually includes:

Key Components of a Company Description

1. Business Overview:

   • Name of the Business: The official name of the business.
   • Business Structure: The type of business entity (e.g., sole proprietorship, partnership, corporation, LLC).
   • Location: The business’s physical location, including any additional branches or facilities.
   • Date of Establishment: When the business was founded.

2. Mission Statement:

   • A clear and concise statement that defines the business’s core purpose, values, and overarching goals.

3. Vision Statement:

   • An aspirational description of what the business aims to achieve in the future.

4. Business Objectives:

   • Short-term and long-term goals the business intends to achieve.

5. Products or Services:

   • A detailed description of the products or services offered by the business.
   • Unique features and benefits that set these products or services apart from those of competitors.

6. Market Overview:

   • A brief overview of the industry and market the business operates.
   • Identification of the target market and key customer demographics.

7. Competitive Advantage:

   • Explanation of what differentiates the business from its competitors.
   • Unique selling points (USPs) and strengths.

8. Company History (if applicable):

   • Background information on the business’s development and key milestones since its inception.

9. Management Team:

   • Introduction to the key members of the management team and their relevant experience and expertise.
   • Roles and responsibilities of each team member.

10. Legal Structure and Ownership:

    • Details about the business’s legal structure.
    • Information on the ownership, including any major shareholders or partners.

Purpose of the Company Description

• Provide Context: It sets the tone for the remainder of the business plan by providing readers with a clear grasp of the company's operations, purpose, and market position.
• Establish Identity: It describes the company's identity, mission, and values, which contribute to a strong brand image.
• Highlight Strengths: It highlights the company's strengths, competitive advantages, and the qualifications of its management team.
• Engage Readers: It seeks to attract potential investors, partners, and stakeholders by telling a captivating story about the company.

Conclusion

A successful company description serves as a solid basis for the remainder of your business plan, attracting and retaining the interest of your readers by clearly describing the core of your organization.