Rema’S Brand Partnerships 2025: A Complete List Of Lucrative Sponsorships, Endorsements, And Ambassadorial Deals
In 2025, Nigerian music star Rema (born Divine Ikubor) is not just topping the charts—he’s also dominating the brand endorsement space. The Afrobeat sensation, known for global hits like Calm Down and DND, has secured multiple lucrative sponsorships and ambassadorial deals that reflect his soaring influence across entertainment, fashion, and tech industries.
From becoming the face of global giants like Jordan Brand to partnering with luxury labels like Louis Vuitton, Rema’s brand appeal continues to evolve. This blog covers all his major brand partnerships in 2025 and offers insights into how they’ve shaped his public image and earnings.
1. Jordan Brand – Global Elite Ambassador
Rema made headlines in late 2023 when he was officially announced as an ambassador for Jordan Brand, one of the most iconic names in sports and fashion. The deal positioned him alongside top international athletes such as Luka Dončić and Jayson Tatum.
This move marked a new era for the singer, linking Afrobeat with the world of athletic luxury. The partnership was celebrated when Rema received a customized Toronto Raptors jersey, further strengthening his appeal across North American markets.
Why it matters:
This deal opened doors for global recognition beyond music and gave Rema exposure within the NBA and sneakerhead culture, elevating his status as both a musician and a fashion influencer.
2. OPPO Nigeria – A Series Brand Ambassador
Rema’s strategic collaboration with OPPO Nigeria kicked off in 2022 and continued into 2025. He served as the brand ambassador for the A Series, especially during the launch of the OPPO A96 smartphone.
OPPO’s campaign focused on high-tech quality and youth engagement, which aligned perfectly with Rema’s energetic and youthful image. His influence played a major role in attracting Gen Z Nigerians to the OPPO brand, especially those looking for innovation and sleek design at a reasonable price.
Key campaign highlight:
The “OPPOxRema” tour and social media campaign generated millions of views, making it one of the most successful tech endorsements in Nigeria’s smartphone space.
3. Pepsi – The Sound of Refreshment
In 2021, Rema was unveiled as one of the faces of Pepsi Nigeria, and that relationship has remained strong into 2025. As part of the #ForTheLoveOfIt campaign, Rema joined forces with other Mavin Records stars, such as Ayra Starr, to promote the brand during major events like Big Brother Naija.
This collaboration helped deepen Rema’s connection with Nigerian youth culture while associating him with a global beverage leader known for backing music stars.
What makes it significant:
Pepsi’s wide market reach across Africa and the world gave Rema an international platform to promote both music and lifestyle, further boosting his commercial appeal.
4. Louis Vuitton – A Fashion Power Move
Rema entered the global fashion arena when he was invited to Louis Vuitton’s Spring/Summer 2025 Menswear Showin Paris. Designed by the legendary Pharrell Williams, the event was a high-fashion statement attended by stars like Burna Boy, LeBron James, and Zendaya.
Though not an official ambassador, Rema’s front-row appearance and fashion diary shared by Vogue positioned him as an emerging fashion icon.
Impact:
His affiliation with Louis Vuitton signals future partnerships in luxury fashion, paving the way for more high-end endorsements and red-carpet moments.
5. Monster Energy (Unofficial Collab)
Although not yet confirmed as an official brand deal, Rema has been frequently spotted promoting Monster Energy on social media, especially during his global tours. This subtle brand alignment hints at potential partnerships focused on music, energy, and lifestyle.
The Power of Rema's Brand Value in 2025
Rema’s brand partnerships are not just about logos—they’re strategic extensions of his music persona. Each deal is carefully curated to align with his image as a futuristic, stylish, and energetic entertainer.
By 2025, Rema has become:
- A fashion-forward celebrity
- A tech-savvy influencer
- A youth culture icon
- A global Afrobeat ambassador
He combines music, style, and technology to build a powerful brand that attracts top-tier companies eager to tap into African youth markets and global diaspora fans.
FAQs – Rema's Brand Deals in 2025
Q1: What companies has Rema signed endorsement deals with in 2025?
A: Rema has signed major deals with Jordan Brand, OPPO Nigeria, and Pepsi. He’s also closely affiliated with luxury fashion house Louis Vuitton and hinted at future collaborations with brands like Monster Energy.
Q2: Is Rema an ambassador for Louis Vuitton?
A: While not officially titled an ambassador, Rema’s high-profile appearance at the Louis Vuitton 2025 fashion show and features in global fashion media like Vogue suggest a strong relationship with the brand.
Q3: How much is Rema earning from these deals?
A: While exact figures are undisclosed, estimates suggest Rema earns several millions of naira (and potentially dollars) from each deal. The Jordan Brand and OPPO Nigeria endorsements are particularly lucrative.
Q4: How do these endorsements affect his music career?
A: These deals help Rema stay globally relevant while funding his creative projects. They also increase his visibility, which helps with album sales, concert attendance, and digital streaming numbers.
Q5: Are there any new partnerships expected in 2025?
A: Yes, industry insiders hint that Rema may sign new deals with fashion and gaming companies soon, reflecting his growing dominance in lifestyle and youth culture sectors.
Conclusion: Rema is Building an Empire
Rema’s 2025 brand partnerships are a testament to his versatility and market power. From tech and fashion to beverages and sportswear, Rema is curating a global brand that transcends music. He is not only influencing sound but also reshaping African youth culture—and big brands are taking notice.
As he continues to evolve, we can expect even more iconic collaborations that further cement his legacy as a global trendsetter.
