Davido’S Brand Partnerships 2025: A Complete List Lucrative Sponsorships, Endorsements And Ambassadorial Deals
Davido, one of Africa's most successful and influential musicians, continues to reign as a global icon. Known for his chart-topping hits, charismatic personality, and incredible influence, the Nigerian superstar has aligned himself with some of the biggest global brands. In 2025, his partnerships have expanded, bringing in substantial revenue and solidifying his status as a major force in the entertainment and business sectors.
Here’s a complete list of Davido’s brand collaborations in 2025, including the most lucrative sponsorships, endorsements, and ambassadorial deals that have helped him reach new heights in his career.
Major Brand Partnerships in 2025
1. GAC Motors - ₦2 Billion Deal
In one of his biggest brand deals yet, Davido signed a ₦2 billion endorsement contract with GAC Motors in 2024, continuing into 2025. This collaboration positions him as the face of the brand in Africa, promoting GAC's luxury and innovative vehicles. Through social media campaigns and promotional events, the deal has brought tremendous visibility to GAC Motors, boosting their market share in Nigeria and other African countries.
2. PUMA - $12 Million Deal
Davido’s partnership with PUMA, a global sportswear giant, continues to thrive in 2025. Worth $12 million, this deal makes him one of the highest-paid brand ambassadors in Africa. Through PUMA, Davido has helped the brand expand its presence in Africa, especially with its latest fashion collections. His influence in the fashion and sportswear markets has made him a vital part of PUMA’s marketing strategy across Africa.
3. Martell - $5 Million Deal
Since becoming the face of Martell Cognac’s campaign, Davido has taken the luxury brand to new heights in Africa and beyond. His $5 million deal with Martell highlights his status as a global ambassador for high-end products. Through his promotional efforts, the brand has attracted new customers and garnered greater attention in the African luxury goods market.
4. Infinix Mobile - Multi-Million Naira Deal
Davido's collaboration with Infinix Mobile, one of Africa’s leading smartphone brands, continues to thrive. In 2025, the deal expanded to include voice integration in Infinix’s AI technology, demonstrating Davido’s ongoing involvement in the tech space. This partnership reflects his popularity in tech and mobile industries, and it is considered one of his key endorsements.
5. 1XBET - Ongoing Partnership
Davido has been the face of global betting company 1XBET since 2021, and in 2025, the partnership remains strong. His association with 1XBET connects him to the sports and entertainment sectors, with promotional activities, campaigns, and appearances. This deal has helped 1XBET build a solid foundation in Africa, especially among Davido's massive fan base.
6. Wema Bank - ALAT Digital Platform
In an effort to make banking more accessible, Davido partnered with Wema Bank in 2025 to promote ALAT, the bank's digital platform. As a brand ambassador, Davido has played a key role in enhancing ALAT’s reputation as one of the most convenient banking solutions in Nigeria. His massive online presence and influence among the youth have contributed to increasing the platform’s user base.
7. Munch It - Snack Brand Ambassador
Munch It, a leading Nigerian snack brand, has also benefited from Davido’s star power. In 2025, Davido continued to represent the snack brand, bringing it even more recognition. His endorsement includes commercials, social media promotions, and public appearances. As a result, Munch It has become a household name in Nigeria, further boosting its popularity.
8. Viva Plus - Laundry Sanitizer Brand
Davido’s partnership with Viva Plus, a household cleaning brand, demonstrates his versatility as an ambassador for both luxury and everyday products. In 2025, he continued to endorse Viva Plus, helping it gain traction as a leading laundry sanitizer brand. His involvement in both household and luxury brand partnerships highlights his broad appeal across different market segments.
9. Travelbeta - Travel and Tour Company
Since becoming an ambassador for Travelbeta in 2019, Davido has helped the travel and tour company expand its reach across Nigeria. His association with the brand has resulted in increased customer loyalty and interest in their travel packages. As a frequent traveler himself, Davido’s endorsement has made Travelbeta the go-to travel service for many of his fans.
10. CG Motors - ₦500 Million Deal
In 2025, Davido also expanded his automotive brand collaborations with a ₦500 million deal with CG Motors, a rising player in the automobile industry. This partnership includes exclusive promotions and a series of marketing campaigns designed to elevate the brand in Nigeria’s competitive automotive market.
The Global Reach of Davido's Brand Partnerships
Davido's influence reaches far beyond Nigeria. His brand partnerships have taken him to global platforms, particularly with brands like PUMA and Martell. These partnerships have allowed him to connect with a wider international audience, cementing his position as one of the most recognized African celebrities worldwide.
In addition to his musical influence, Davido's strategic brand alliances demonstrate his savvy business acumen. His ability to attract premium global brands while maintaining relevance in the African market has made him an invaluable asset for companies looking to make an impact across multiple continents.
Frequently Asked Questions (FAQ)
Q1: What is the value of Davido’s deal with GAC Motors?
Davido’s endorsement deal with GAC Motors is valued at ₦2 billion, one of his largest and most impactful brand partnerships in 2025.
Q2: How much does Davido earn from his partnership with PUMA?
Davido's partnership with PUMA is worth $12 million, solidifying his position as one of the highest-paid celebrity brand ambassadors in Africa.
Q3: How has Davido’s partnership with Infinix Mobile evolved in 2025?
In 2025, Davido's partnership with Infinix Mobile expanded to include voice integration with the company’s AI technology, reflecting his growing influence in the tech space.
Q4: What products does Davido promote for Martell?
Davido continues to promote Martell Cognac through his endorsement deal, which includes high-end promotional campaigns, helping the brand strengthen its position in Africa’s luxury market.
Q5: What role does Davido play in Wema Bank’s ALAT campaign?
As the brand ambassador for ALAT by Wema Bank, Davido has helped raise awareness about the digital banking platform, making it more appealing to younger and tech-savvy consumers.
Q6: How many brand partnerships does Davido have in 2025?
In 2025, Davido maintains a diverse portfolio of brand partnerships, including deals with PUMA, Martell, Infinix, 1XBET, Munch It, Wema Bank, and several others across various industries.
Conclusion
In 2025, Davido’s brand partnerships continue to set a new standard for African celebrities in the global market. From automotive giants like GAC Motors to luxury beverage brands like Martell, Davido’s strategic alliances have contributed to his expanding influence in both Africa and beyond. His diverse collaborations demonstrate his versatility and business acumen, making him one of the most sought-after endorsers in the entertainment industry.
Through these lucrative partnerships, Davido not only elevates his own brand but also contributes significantly to the growth of the companies he works with. With his ever-growing fan base and global appeal, it is clear that Davido’s influence will continue to shape brand marketing for years to come.
