Ayra Starr Brand Partnerships 2025: A Complete List Of Lucrative Sponsorships, Endorsements, And Ambassadorial Deals
Ayra Starr is more than just a musical powerhouse — she’s a Gen Z icon who has taken the global entertainment and fashion industry by storm. As of 2025, the Nigerian Afropop sensation is not only dominating music charts but also commanding serious attention from major global and local brands. From beauty and fashion to tech and lifestyle, Ayra’s brand influence is undeniable.
This post explores all the notable brand deals, sponsorships, and ambassadorial roles Ayra Starr has secured in 2025. If you're curious about which brands are investing in this starlet — and why — keep reading.
1. Infinix Mobile – HOT Series Ambassador
In 2024, Ayra Starr signed on as the official brand ambassador for the Infinix HOT series, a move that continued strong into 2025. Infinix chose Ayra to represent its youthful, tech-savvy image — perfectly aligning with her vibrant personality and innovative style.
The partnership was launched with a colorful campaign that highlighted the brand’s appeal to Nigeria’s energetic youth culture. Ayra’s authenticity and strong social media presence made her the perfect face for Infinix’s affordable smartphone line.
2. Maybelline New York – Sub-Saharan Africa Spokesperson
In a groundbreaking move, Ayra Starr was named the official Maybelline Sub-Saharan Africa spokesperson. This partnership solidified her as a global beauty icon. Maybelline praised Ayra’s confidence, creativity, and her ability to resonate with millions of African women looking for both beauty and representation.
Through this deal, Ayra has been featured in major beauty campaigns, commercials, and social impact initiatives focused on women’s empowerment and self-expression across the continent.
3. New Balance x JD Sports – Global Fashion Campaign
Ayra Starr made global headlines when she joined the New Balance x JD Sports campaign in early 2025. She was featured alongside American artist Jaden Smith to promote the exclusive release of the New Balance 740 sneakers.
Both artists reportedly earned $500,000 each for this high-profile fashion endorsement. Ayra’s edgy fashion sense and bold persona brought a refreshing African flair to the global sneaker market, proving that she could command attention on an international stage.
4. L'Avyanna Skin Naturals – Beauty Brand Collaboration
Ayra Starr is also a brand ambassador for L’Avyanna Skin Naturals, a UK-based skincare line focused on products for melanin-rich skin. She frequently promotes their organic products on her platforms and participates in skincare campaigns that celebrate natural African beauty.
Her involvement with L’Avyanna highlights her commitment to promoting brands that celebrate diversity and promote skin confidence among young women of color.
5. Pepsi – Legacy Brand Endorsement
While this deal started in 2021, Ayra Starr’s past collaboration with Pepsi was one of the first major endorsements that kickstarted her journey into the brand world. Pepsi’s choice to include her in their campaign alongside other top Nigerian artists signified her rising star status even at the early stages of her career.
The brand still references her Pepsi campaign in promotional materials, showcasing the long-lasting impact of the partnership.
Why Ayra Starr is a Brand Favorite in 2025
Ayra Starr’s appeal goes beyond her music. Brands love her because she:
- Connects deeply with Gen Z and Millennials
- Brings bold, trendsetting fashion and style
- Maintains an authentic, empowering personal brand
- Has international appeal with African roots
- Influences culture through music, fashion, and social media
From Instagram to YouTube, she’s proven time and again that she can move products, shape trends, and create real value for brands that align with her message.
Estimated Endorsement Revenue in 2025
Though not officially disclosed, experts estimate that Ayra Starr’s brand deals in 2025 are worth over $2 million. With more international deals in the pipeline, she’s quickly becoming one of the most bankable young stars in Africa.
Ayra Starr's Influence Across Industries
- Tech: Infinix Mobile
- Beauty: Maybelline, L’Avyanna
- Fashion: New Balance, JD Sports
- Beverage: Pepsi
- Skincare: L’Avyanna Naturals
Her diverse portfolio shows she's not just the voice of the new generation — she’s the face of it, too.
Frequently Asked Questions (FAQs)
Q1: What are Ayra Starr’s biggest brand deals in 2025?
A: Ayra’s top deals in 2025 include partnerships with Infinix Mobile (HOT series), Maybelline (as Sub-Saharan Africa spokesperson), New Balance x JD Sports (global fashion campaign), and L’Avyanna Skin Naturals.
Q2: How much does Ayra Starr earn from endorsements?
A: While exact figures aren’t public, her endorsement income in 2025 is estimated to be over $2 million, with New Balance and Maybelline being her most lucrative partnerships.
Q3: Why do brands love working with Ayra Starr?
A: Ayra’s Gen Z appeal, cultural authenticity, fashion-forward style, and massive online influence make her a favorite for brands targeting young, dynamic consumers.
Q4: What global campaigns has Ayra Starr participated in?
A: Her most notable global campaign was with New Balance and JD Sports in early 2025, where she promoted the NB 740 sneakers alongside Jaden Smith.
Q5: Is Ayra Starr the most endorsed female artist in Nigeria?
A: She is certainly among the top. Alongside Tiwa Savage and Tems, Ayra Starr leads the pack of Nigerian female artists with the most brand endorsements in 2025.
Final Thoughts
Ayra Starr is proving that she’s more than just a rising music star — she’s a full-fledged cultural influencer. Her brand collaborations in 2025 reflect her growing reach across music, fashion, tech, and beauty. As more companies seek to engage Africa’s youth market, Ayra’s unique blend of talent, style, and charisma makes her the perfect ambassador.
Whether you're a fan or a brand strategist, one thing is clear: Ayra Starr is a force to watch — and work with — in 2025 and beyond.
