Asake Brand Partnerships 2025: A Complete List Of Lucrative Sponsorships, Endorsements, And Ambassadorial Deals
In just a few short years, Ahmed Ololade, popularly known as Asake, has gone from a breakout sensation to one of Africa’s most influential music stars. But his influence doesn’t stop at hit songs and sold-out shows—Asake is also a rising force in the world of brand endorsements and ambassadorial deals.
With his unique style, street credibility, and massive youth following, major brands are lining up to tap into his image. In this post, we take a detailed look at Asake’s most notable brand partnerships in 2025, showcasing how he’s leveraging fame to build a powerful commercial empire.
1. Parimatch Nigeria – Official Brand Ambassador
One of Asake’s most recognized deals is with Parimatch Nigeria, a leading sports betting platform. The partnership, which began in late 2022, marked a major milestone in Asake’s endorsement journey. As the first celebrity brand ambassador for Parimatch Nigeria, Asake brought his bold energy and street appeal to the brand.
In 2025, the deal is still thriving. Parimatch continues to run promotions centered around Asake’s image, including the “Terminator Jackpot,” which was inspired by his popular track. Users who sign up using the promo code ASAKE enjoy exclusive bonuses, showing how closely the artist is integrated into the campaign.
The collaboration is a perfect match: Asake’s image resonates with Parimatch’s youthful audience, and the brand benefits from his mass appeal across Nigeria and Africa.
2. Roqqu – Cryptocurrency and NFT Brand Collaboration
Asake also made a bold move into the world of fintech and blockchain through a high-profile partnership with Roqqu, a digital finance platform focused on cryptocurrency and NFTs.
Unveiled in 2022 and continuing into 2025, the deal is aimed at promoting digital asset adoption among Nigerian youths. Roqqu sees Asake as a symbol of innovation and disruption, traits that align with the company’s identity.
Asake has been featured in numerous digital ads and social media campaigns for Roqqu, encouraging young Africans to explore cryptocurrency investment and NFT trading. It’s a smart and forward-thinking partnership that positions Asake as a modern-day tech influencer beyond music.
3. Guinness – Lifestyle and Beverage Partnership
Although still emerging in 2025, Asake’s rumored collaboration with Guinness Nigeria is already creating buzz. Sources suggest that Asake is set to become a key face of a new Guinness Africa campaign, celebrating creativity, originality, and cultural pride.
If confirmed, this deal could be one of his most lucrative, given Guinness’ global reach and deep pockets for marketing activations. Asake’s bold and unconventional image aligns perfectly with Guinness’ “Made of More” brand identity.
4. Fashion and Streetwear Collaborations (2025)
Asake has also been turning heads in the fashion industry. Though he hasn’t signed exclusive ambassadorial deals with any one brand (yet), his influence is strongly felt in the Nigerian and African fashion scene.
In 2025, Asake continues to work with local designers and streetwear labels to promote a fusion of Afro-urban fashion. From customized sunglasses and Ankara-infused streetwear to designer boots and grills, Asake’s signature look has inspired many collaborations and limited drops.
His music videos often double as fashion showcases, which makes him a prime target for fashion endorsements in the near future.
5. Tech & Streaming: Apple Music and Audiomack Promotions
While not formal brand deals, Apple Music and Audiomack have both collaborated with Asake for promotional campaigns. These platforms feature exclusive content, livestreams, and playlists curated by Asake, helping to expand his global footprint.
Apple Music has spotlighted Asake in “Africa Now” and “Top Afrobeats” features. In 2025, he's one of the most-streamed Nigerian artists globally, which enhances his appeal to brands within tech and media sectors.
6. Glo Nigeria (Speculative Rumor)
Industry insiders speculate that Asake may be in talks with Glo Nigeria, one of the country’s biggest telecom giants, for a possible 2025 ambassadorial deal. Glo has a history of partnering with leading music acts like Burna Boy and Wizkid.
If the deal is signed, it could be one of Asake’s most profitable yet, offering him exposure across massive outdoor campaigns, commercials, and Glo-sponsored concerts across Nigeria.
7. Lifestyle Brands and Potential in 2025
With his continuous rise in popularity, Asake is an ideal figure for brand collaborations in the lifestyle space—think beverages, skincare, gaming, and even automobiles.
Marketing agencies are already reporting that brands are eyeing Asake for endorsement in categories like energy drinks, footwear, mobile phones, and smart tech gadgets.
Why Brands Are Choosing Asake
There are several reasons why brands are excited to partner with Asake in 2025:
- Massive Youth Appeal: Asake is a cultural phenomenon among Gen Z and Millennials in Nigeria and across Africa.
- Unique Style: He blends music, fashion, and attitude to create a distinctive personal brand.
- Marketability: Asake’s content is viral, his music streams in the millions, and he has a strong presence across digital platforms.
- Authenticity: He stays true to his roots, which makes him relatable and trusted by fans.
The Future of Asake’s Brand Partnerships
Asake’s branding journey is just beginning. With only a few official endorsements so far, he’s a highly attractive prospect for both local and international companies. His potential for collaborations in fashion, tech, FMCG, and digital media is huge.
In 2025, it’s expected that Asake will secure more high-value global deals, particularly with lifestyle and luxury brands aiming to tap into Africa’s booming entertainment market.
FAQs About Asake’s Brand Deals
Q1: What are Asake’s biggest endorsement deals in 2025?
A: His most notable deals include being the brand ambassador for Parimatch Nigeria and Roqqu, with potential collaborations with Guinness and fashion labels also in the pipeline.
Q2: Is Asake working with any fintech or crypto brands?
A: Yes. Asake is currently a brand ambassador for Roqqu, a Nigerian cryptocurrency platform that promotes crypto and NFT usage among the youth.
Q3: Has Asake signed any fashion endorsement deals?
A: While he hasn’t signed a formal fashion deal yet, Asake frequently collaborates with local designers and is expected to secure a major fashion endorsement soon.
Q4: Is Asake in partnership with any telcos like MTN or Glo?
A: While not confirmed, there are rumors in the industry that Glo Nigeria is interested in bringing Asake on board as a brand ambassador.
Q5: What makes Asake an ideal brand ambassador?
A: Asake is bold, stylish, culturally relevant, and connects deeply with young Africans. His authenticity, music success, and media reach make him a dream figure for brand marketers.
Conclusion
Asake’s endorsement journey is a story of a rising star merging music and marketing to build an empire. In 2025, with Parimatch and Roqqu already on board—and more big deals possibly in the works—Asake is proving that he’s not just a hitmaker but a powerful brand in himself.
As the Afrobeats movement continues to shape global culture, Asake is right at the center—influencing music, fashion, tech, and now, big business.
