Picazo Rhap Biography, Net Worth, And Career Achievements

Picazo Rhap, born Omogbolahan Sodiq Ilabode, is a Nigerian rapper, singer, and songwriter who rose to prominence through his unique blend of street rap and Afrobeats. His journey from a freestyle artist on social media to signing with one of Nigeria’s top record labels, YBNL Nation, has been marked by grit, passion, and raw talent. Picazo’s music, characterized by its authenticity and street appeal, has earned him a dedicated fan base and recognition within the Nigerian music industry.

 

Early Life and Education

Picazo Rhap was born on November 7, 1997, in Lagos State, Nigeria. Growing up in the bustling streets of Lagos, he was exposed to various musical influences, ranging from traditional Yoruba sounds to contemporary hip-hop. His love for rap music began at an early age, and he was particularly inspired by Nigerian rap legends like Dagrin, Olamide, and international artists like Lil Wayne and Drake.

 

Picazo pursued his primary and secondary education in Lagos. Although details about his tertiary education are not well-documented, it is clear that music took precedence in his life from an early age. His passion for rap led him to start freestyling and recording his music, sharing it on social media platforms where he began to gain attention.

 

Career Beginnings and Rise to Fame

Picazo’s rise to stardom began in 2018 when he posted a freestyle video on Instagram. The video went viral, catching the attention of several notable figures in the Nigerian music scene. One of these figures was Olamide, the head of YBNL Nation, a record label that had launched the careers of artists like Lil Kesh, Adekunle Gold, and Fireboy DML.

 

Olamide, impressed by Picazo’s raw talent and energy, signed him to YBNL Nation in late 2018. This marked a major turning point in Picazo’s career, as he was given a platform to showcase his talent to a wider audience. Shortly after joining YBNL, Picazo featured on the label’s collaborative single, "YBNL Mafia Family," where he showcased his lyrical prowess and unique style of rap.

 

His first major solo release under the label was the track "Macaroni," which became a street anthem and solidified his position as one of the most promising young rappers in Nigeria. His blend of Yoruba lyrics with hard-hitting rap beats earned him a following among both street rap enthusiasts and mainstream music fans.

 

Independent Career and Music Style

Despite the success he found at YBNL, Picazo’s journey with the label was relatively short-lived. In mid-2019, he announced his departure from YBNL Nation, stating his desire to pursue his music independently. This move surprised many, but it also showed his determination to forge his own path in the competitive Nigerian music industry.

 

After leaving YBNL, Picazo continued releasing music independently. His single "Pray For Me," released in 2019, became a standout hit, resonating with many fans due to its introspective lyrics and heartfelt delivery. The song reflects his struggles, aspirations, and gratitude, earning him praise for his authenticity.

 

Picazo's music style is characterized by a fusion of street rap, Yoruba language, and Afrobeat rhythms. His ability to weave together catchy melodies with socially relevant lyrics has made him stand out in an industry that often prioritizes commercial success over substance. He is known for addressing themes like survival, ambition, and the challenges of street life, which resonate deeply with his fan base.

 

Net Worth

As of 2024, Picazo Rhap’s estimated net worth is around $200,000. Although he is still considered an emerging artist in the Nigerian music scene, his independent releases, streaming royalties, and performances have contributed to his growing wealth. Picazo has also performed at numerous concerts and shows across Nigeria, adding to his income.

 

His social media presence, particularly on Instagram and Twitter, where he has a loyal following, has also helped him secure endorsement deals and collaborations with brands. Despite not being one of the highest-paid artists in Nigeria yet, Picazo’s career trajectory suggests that he has the potential for significant financial growth in the coming years.

 

Career Achievements and Recognition

Picazo’s biggest career achievement to date was his signing with YBNL Nation, a move that gave him the exposure needed to kickstart his music career. Although his time with YBNL was brief, it laid the foundation for his independent success. His hit singles, such as "Macaroni" and "Pray For Me," have solidified his position as a rising star in the Nigerian rap scene.

 

Additionally, Picazo’s ability to stay relevant in a fast-paced industry speaks volumes about his determination and work ethic. He has collaborated with several notable Nigerian artists and producers, further expanding his reach. His ability to rap in Yoruba and English, coupled with his street credibility, has made him a voice for the younger generation of Nigerian rap enthusiasts.

 

Conclusion

Picazo Rhap’s journey from a freestyle rapper on social media to a recognized name in the Nigerian music industry is nothing short of inspiring. His resilience, talent, and dedication to his craft have allowed him to overcome challenges and carve out a space for himself in the competitive world of Nigerian rap. As he continues to release new music and build his brand, there is no doubt that Picazo will remain a force to be reckoned with in the industry.

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Ikiodiete .M. George

Digital Entrepreneur & Writer 

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