Nigeria's 10 Most Popular Instagram Influencers

In the vibrant landscape of Nigerian social media, Instagram reigns supreme as a platform where influencers connect with millions of followers through diverse and engaging content. Here's a look at some of the most popular Nigerian Instagram influencers who have made significant impacts in 2024.

Don Jazzy (@donjazzy)

Don Jazzy, the prolific music producer and CEO of Mavin Records, commands a massive following of 16.2 million on Instagram. Known for his humorous posts, music updates, and insights into the entertainment industry, he remains one of the most beloved figures on Nigerian social media.

Funke Akindele (@funkejenifaakindele)

Funke Akindele, a celebrated actress and filmmaker, boasts 15.5 million followers. Her Instagram feed is a mix of professional updates, snippets from her daily life, and promotional content for her popular TV series "Jenifa's Diary".

Tiwa Savage (@tiwasavage)

Tiwa Savage, Nigeria’s queen of Afrobeat, engages her 15.3 million followers with posts about her music career, fashion, and personal life. Her influence extends beyond music as she frequently advocates for social issues and women's empowerment.

Yemi Alade (@yemialade)

Known as the "Woman of Steel," Yemi Alade captivates her 16.8 million followers with her vibrant personality and powerful music. Her Instagram features behind-the-scenes content, international tours, and advocacy for African culture and unity.

Mercy Aigbe (@realmercyaigbe)

Mercy Aigbe, an actress and fashion entrepreneur, has 12.5 million followers. She uses her platform to showcase her fashion line, share beauty tips, and promote Nollywood films, making her a significant influence in both entertainment and fashion.

Ini Edo (@iniedo)

With 12 million followers, Ini Edo, another prominent Nollywood actress, shares insights into her acting projects, personal style, and lifestyle. Her engaging content keeps her audience connected to the latest in Nollywood.

Tacha (@symply_tacha)

Former BBNaija star Tacha has leveraged her reality TV fame to amass 3.4 million followers. Her posts range from motivational messages to fashion and beauty content, making her a versatile influencer in the Nigerian digital space.

Broda Shaggi (@brodashaggi)

Broda Shaggi, a comedian and actor, entertains his 11 million followers with hilarious skits and comedic content. His unique brand of humor and relatable posts have made him a favorite among Nigerian Instagram users.

Mr. Macaroni (@mrmacaroni1)

Another comedic powerhouse, Mr. Macaroni, known for his satirical takes on social issues, boasts 3.8 million followers. His character-driven skits address societal norms and politics, often sparking conversations and debates.

Aproko Doctor (@aproko_doctor)

Aproko Doctor, a health influencer, combines humor with medical advice to educate his 1.4 million followers on Instagram about health and wellness. His ability to make complex health information accessible and entertaining has garnered him a loyal audience.

Conclusion 

These influencers not only entertain and engage but also shape conversations and trends in Nigeria. Their content reflects the dynamic culture and diverse interests of Nigerian society, making them key players in the digital age.

Whether through humor, music, fashion, or health advocacy, these influencers have cemented their places as the leading voices on Instagram in Nigeria, continually setting the bar for content creation and audience engagement.