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How To Make Your Music Go Viral As An Upcoming Artist In Nigeria: Take Your Music Career To The Next Level
Making your music go viral in Nigeria as an upcoming artist may seem challenging, but with the right strategies, it is entirely achievable. Thanks to social media platforms, streaming services, and effective marketing techniques, independent artists can now reach millions of listeners. In this blog post, we’ll explore key strategies that can help you take your music to the next level and achieve viral success in Nigeria.
1. Craft Catchy and Relatable Music
One of the first steps to creating viral music is producing songs with catchy melodies and relatable lyrics. Your song should evoke strong emotions—whether it's joy, sadness, or nostalgia—that resonate with a broad audience. Songs with universal themes, such as love or overcoming challenges, tend to perform well in Nigeria. In recent times, songs like "Finesse" by Pheelz and Buju gained viral traction largely because they struck a chord with listeners' emotions.
2. Leverage Social Media Platforms
Social media platforms, especially TikTok, Instagram, and YouTube, have become essential tools for making music go viral. These platforms allow users to create and share short-form videos using your song as background music, which can lead to exponential exposure. For instance, adding your song as a sound on TikTok and Instagram and encouraging fans to create challenges or memes can organically spread your music. The more people engage with your content on these platforms, the more the algorithms will push it to a wider audience.
3. Engage with Influencers
Influencer marketing has proven to be a game-changer for promoting new music. By collaborating with social media influencers, you can tap into their large, dedicated followings. Influencers who specialize in music, lifestyle, or entertainment can help you introduce your music to thousands, if not millions, of people. This approach can be costly, but the return on investment is often significant, as influencers are highly effective at driving trends and making content go viral.
A good example is how Buju teased the song "Finesse" on social media with an influencer-led campaign before its release, leading to massive anticipation and instant viral success once it dropped.
4. Create a Viral Video
Before releasing your track officially, create a short, engaging video clip showcasing your song. This could be a behind-the-scenes studio session, a creative snippet of your performance, or even a fan's reaction. The goal is to build anticipation. Once this video is uploaded on your social platforms, your followers will likely share it if they find it entertaining or emotionally impactful. Such viral videos tend to spread organically through platforms like Instagram and TikTok.
5. Participate in Music Challenges
Viral challenges are a huge trend on social media platforms, particularly on TikTok and Instagram. By initiating a challenge based on your song, you can engage a larger audience who may create their content around your music. For example, dance challenges or lip-syncing videos are popular ways to get people excited about a new track. Nigerian artists like Burna Boy and Ayra Starr have leveraged TikTok challenges to gain visibility for their releases.
6. Utilize Streaming Platforms
Streaming platforms such as Spotify, Apple Music, and Audiomack are vital for getting your music heard by a global audience. To maximize your chances of going viral, ensure that your music is listed on these platforms and promoted within playlists curated for emerging artists. Services like these have algorithms that push trending songs to more listeners. Songs that get traction on these platforms can often find themselves in the Top 100 Apple Music Nigeria Chart.
Once your song starts gaining streams, the platforms will begin promoting it to even more users, which increases the likelihood of it going viral
7. Engage Directly with Your Fans
Building a loyal fanbase is crucial in ensuring your music gains traction. The more engaged your fans are, the higher the chances they will share your music, participate in challenges, or use your songs in their content. Regularly interacting with your audience through social media live streams, responding to their comments, and showing appreciation for their support fosters a deeper connection. Moreover, crowdsourcing ideas for your next release or asking for their opinions on a teaser clip are great ways to involve them in your journey.
For example, Nigerian artists such as Fireboy DML and Rema often engage directly with their fans on platforms like Instagram and Twitter, which helps them maintain a loyal fanbase eager to support their latest releases. This fan engagement ultimately fuels viral success by encouraging fans to organically share and promote the artist's content within their networks.
8. Collaborate with Other Artists
Collaboration is a powerful way to gain exposure to new audiences. By partnering with another artist—whether they are an established act or another upcoming artist—you can tap into each other's fanbases and reach a broader demographic. Collaborations help introduce your music to people who may not have found you otherwise. In Nigeria, collaborations between artists have helped songs gain quick traction, as seen with artists like Wizkid and Burna Boy teaming up with international stars.
For an upcoming artist, collaborating with local acts who have a slightly bigger platform can yield significant exposure. The more features you have with other artists, the more chances you have of going viral.
9. Get Your Music Featured on Blogs and Playlists
Music blogs, websites, and playlists are some of the most effective tools for promoting your music. Securing a feature on popular music blogs or getting your music included in trending playlists on platforms like Audiomack and Apple Music can dramatically increase your reach. Nigerian music blogs such as NotJustOk, TooXclusive, and Naijaloaded have played crucial roles in breaking out new artists by showcasing their music to large audiences.
Similarly, playlists curated by platforms like Spotify and Apple Music help introduce new songs to thousands of listeners. Some playlists, particularly those focusing on Afrobeat and other popular genres in Nigeria, have significant influence. Getting your song included in these playlists can lead to a viral moment, especially when people start sharing the playlist on social media.
10. Use Paid Ads to Boost Visibility
While organic promotion is effective, paid advertising can further accelerate your journey to going viral. Platforms like Facebook, Instagram, and YouTube allow you to target specific audiences with your content, ensuring your music reaches the right people. By investing in paid ads, you can promote your song to people who are more likely to engage with it, share it, or participate in any challenge associated with it.
Running targeted ads based on location, age group, or interests can help you maximize the impact of your song. Nigerian artists frequently use Instagram and YouTube ads to promote their latest releases, generating thousands of views within days.
11. Leverage TikTok Trends
TikTok has become one of the most important platforms for viral music in the modern era. Many artists, both in Nigeria and globally, have seen their songs go viral on TikTok, which then translates into mainstream success. The key to leveraging TikTok is creating engaging content that fits into current trends or starting a new trend yourself.
For instance, some Nigerian artists have gone viral by encouraging users to create dance challenges or memes around their songs. Once people start using your song in their TikTok videos, the platform’s algorithm pushes it to a broader audience, making it easier for your song to catch on. The virality that starts on TikTok often spills over to other platforms like Instagram, YouTube, and even streaming services.
12. Harness the Power of Streaming Data
In the digital age, data is king. Pay attention to the metrics on platforms like Spotify, Apple Music, and YouTube to understand which songs or parts of songs resonate most with your audience. These platforms provide useful insights into listener demographics, engagement, and playlists that feature your music. By analyzing this data, you can identify where your music is gaining traction and focus your promotional efforts in those areas.
Understanding your listeners’ behavior will help you refine your future releases, decide on promotional strategies, and even identify potential areas for live performances or targeted ads.
13. Stay Consistent and Authentic
Finally, consistency and authenticity are key factors in building momentum as an upcoming artist. Viral success rarely happens overnight, and maintaining a steady flow of quality content is crucial to keeping your audience engaged. Whether you’re releasing new music, creating TikTok content, or interacting with fans, consistency will help you stay relevant. Authenticity is equally important, as audiences connect more with artists who are genuine and relatable.
In conclusion, making your music go viral in Nigeria as an upcoming artist requires a combination of strategic promotion, engaging content, and leveraging digital platforms. Whether you're tapping into social media trends, working with influencers, or maximizing the potential of streaming platforms, the possibilities for going viral are immense in today’s music landscape. By incorporating these tips, you can increase your chances of turning your music into the next big hit, propelling your career to new heights.
