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Davido's Endorsements Deals: A Complete List Of His Lucrative Partnerships
Davido, one of Africa's most successful artists, has built a remarkable portfolio of endorsement deals that have significantly boosted his wealth and global influence. Over the years, his partnerships have spanned various industries, reflecting his wide-reaching appeal and brand power.
One of Davido's most notable endorsement deals is with Pepsi, a relationship that has been ongoing since 2016. This deal positioned him alongside other top African artists, underscoring his status as a leading figure in Afrobeats. Another significant partnership is with Infinix Mobile, a smartphone brand that he has represented since 2018, aligning his image with cutting-edge technology and youth culture.
In the beverage sector, Davido secured a lucrative deal with Martell Nigeria in 2021, reportedly worth $5 million (approximately 2 billion Naira). This partnership with the renowned cognac brand highlights his influence in the luxury market. Additionally, he has a long-standing relationship with AXE, the global men's grooming brand, further cementing his position in the lifestyle and fashion industries.
Davido also signed a global endorsement deal with Puma, the sportswear giant, in 2021. This collaboration made him the face of Puma's Sportstyle collections in Africa, further expanding his influence in fashion and solidifying his brand internationally.
Davido's endorsements are not just limited to beverages and technology. He also has deals with Munch It Nigeria, a popular snack brand, and 1xBet, an international sports betting company, among others. These partnerships have made him a familiar face across various consumer segments.
Perhaps most impressively, recent reports suggest that securing Davido's endorsement for a brand could cost as much as $5 million per year. This fee underscores his market value and the premium that brands are willing to pay for his influence.
Davido also recently secured a (₦2 Billion Naira) endorsement deal with GAC MOTORS. Car Dealership, Cars Automotive Vehicle Sales & Dealership
In summary, Davido's endorsement portfolio is a testament to his versatility and immense popularity. From beverages to technology, fashion, and snacks, his brand partnerships have not only contributed to his wealth but also expanded his influence across different sectors
