-
Infinity Media
- 5 Min Read
- 447 Views
10 Most Followed Nigerian Celebrities On Instagram In 2025
Instagram has become a powerful platform for celebrities to connect with fans, share their lives, and grow their brands. Nigerian celebrities, particularly those in music, film, and comedy, have taken full advantage of Instagram's reach, amassing millions of followers and becoming social media powerhouses. In this post, we explore the 10 most followed Nigerian celebrities on Instagram, highlighting their popularity, engagement, and influence.
1. Davido (@davido) – 29.4M Followers
David Adeleke, popularly known as Davido, holds the crown as the most followed Nigerian celebrity on Instagram. The award-winning singer and songwriter is known for sharing glimpses of his personal life, music projects, and luxury lifestyle.
-
Why He's Followed: Davido’s vibrant personality and accessibility to fans have endeared him to millions. He frequently shares behind-the-scenes content from his tours, music videos, and family life.
-
Engagement: Davido actively engages with his audience through giveaways, live streams, and celebratory posts about his achievements.
2. Burna Boy (@burnaboygram) – 17.6M Followers
Burna Boy, one of Africa’s biggest global exports, is a Grammy-winning artist with a massive fanbase on Instagram.
-
Why He's Followed: Burna Boy’s larger-than-life personality, global tours, and snippets of his luxurious lifestyle attract followers worldwide. He also shares updates about his musical journey, concerts, and collaborations.
-
Engagement: Despite being somewhat reserved, his posts about significant milestones resonate deeply with fans.
3. Tiwa Savage (@tiwasavage) – 18.7M Followers
Tiwa Savage, the “Queen of Afrobeats,” is not only a music icon but also a style influencer with millions of fans globally.
-
Why She's Followed: Tiwa’s glamorous lifestyle, bold fashion choices, and empowering persona resonate with her audience. She frequently shares updates about her music projects, family, and endorsements.
-
Engagement: Tiwa is interactive and uses her platform to inspire women and advocate for social causes.
4. Wizkid (@wizkidayo) – 18.1M Followers
Ayodeji Ibrahim Balogun, aka Wizkid, is a global music sensation with a dedicated fanbase known as Wizkid FC. His influence on Instagram mirrors his dominance in the music industry.
-
-
Why He's Followed: Wizkid maintains an aura of mystery while occasionally sharing content from his sold-out shows, fashion shoots, and family life.
-
Engagement: Although his posts are less frequent, they receive massive traction from his loyal fans.
-
5. Yemi Alade (@yemialade) – 17.4M Followers
Yemi Alade, a music superstar and global ambassador, is celebrated for her energetic performances and pan-African appeal.
-
Why She's Followed: Yemi’s Instagram is vibrant with tour updates, fashion inspirations, and cultural appreciation posts.
-
Engagement: She uses her platform to showcase African heritage and connect with fans worldwide.
6. Funke Akindele (@funkejenifaakindele) – 16.4M Followers
Funke Akindele, a Nollywood powerhouse and comedy icon, has captivated audiences with her versatility and relatable content.
-
Why She's Followed: Known for her iconic role in Jenifa’s Diary, Funke shares a mix of hilarious skits, behind-the-scenes footage, and inspirational messages.
-
Engagement: Funke actively engages with her followers by promoting her projects and encouraging discussions on societal issues.
7. Don Jazzy (@donjazzy) – 15.3M Followers
Don Jazzy, the founder of Mavin Records, is one of the most influential figures in the Nigerian music industry.
-
Why He's Followed: Known for his humorous personality, Don Jazzy shares entertaining videos, music promotions, and insights into the entertainment industry.
-
Engagement: Don Jazzy interacts frequently with fans and budding artists, making his platform a hub for creativity and humor.
8. Regina Daniels (@regina.daniels) – 15.1M Followers
Regina Daniels, a Nollywood actress and entrepreneur, has grown her following thanks to her acting career and captivating lifestyle.
-
Why She's Followed: Regina shares updates about her family, business ventures, and personal milestones. Her posts often highlight her opulent lifestyle and philanthropic activities.
-
Engagement: Her fans admire her transparency and dedication to giving back to the community.
9. Mercy Johnson Okojie (@mercyjohnsonokojie) – 14.7M Followers
Mercy Johnson Okojie is a beloved Nollywood actress whose comedic and dramatic roles have made her a fan favorite.
-
Why She's Followed: Mercy shares moments from her family life, acting projects, and personal milestones. Her authenticity makes her relatable to fans.
-
Engagement: Mercy frequently interacts with fans, making her one of the most engaging Nollywood celebrities on Instagram.
10. Broda Shaggi (@brodashaggi) – 12.2M Followers
Broda Shaggi is one of the most recognized skit makers in Nigeria, he came into limelight with his famous "Oya hit me" phrase, he is an influencer and also a successful entrepenuer.
-
Why he's Followed: Brodashaggi’s posts about his luxurious lifestyle, fashion choices, and business ventures attract fans who admire his ambition.
-
Engagement: he is active in connecting with his fans, sharing motivational content and hosting giveaways.
Why Nigerian Celebrities Dominate Instagram
Nigerian celebrities leverage Instagram for several reasons:
1. Brand Building
Instagram offers an excellent platform for celebrities to build and sustain their personal and professional brands. By sharing content that aligns with their image, they attract endorsements and collaborations.
2. Global Reach
With Instagram's international audience, Nigerian celebrities expand their fanbase beyond Africa, gaining global recognition and opportunities.
3. Fan Engagement
Celebrities use Instagram to connect with fans through live sessions, Q&A posts, and interactive content, fostering loyalty and a sense of community.
4. Income Generation
With millions of followers, these celebrities earn substantial income through sponsored posts, brand collaborations, and product placements.
How They Keep Their Followers Engaged
1. Posting High-Quality Content:
Professionally shot photos, videos, and reels captivate followers and keep them engaged.
2. Being Relatable:
Celebrities like Mercy Johnson and Don Jazzy share personal and humorous moments that make them approachable.
3. Supporting Causes:
Many celebrities, such as Tiwa Savage and Regina Daniels, use their platforms to raise awareness about social issues, earning admiration from fans.
Conclusion
The most followed Nigerian celebrities on Instagram are not just entertainers; they are trendsetters and influencers who leverage their platforms to inspire, connect, and entertain. Their success on Instagram highlights the power of social media in shaping modern celebrity culture. With their massive followings and innovative use of the platform, these stars continue to set the pace for digital influence in Nigeria and beyond.
