Top Best Platforms To Sell Products Online In Nigeria (2025 Edition)
The Nigerian e-commerce space is thriving like never before. With millions of Nigerians shopping online daily, businesses—both big and small—are tapping into the digital economy to sell everything from clothes and electronics to food, cosmetics, and digital services. But for aspiring entrepreneurs and established vendors alike, the big question remains: where is the best place to sell your products online in Nigeria?
In 2025, the options are more robust than ever. From global giants to homegrown platforms and social commerce tools, sellers have multiple avenues to reach their ideal customers. Whether you're just starting or looking to scale, this guide outlines the top best platforms to sell products online in Nigeria in 2025, including their pros, cons, and what makes them stand out.
1. Jumia Nigeria
Jumia remains Nigeria’s largest and most recognized online marketplace. Since launching in 2012, Jumia has dominated e-commerce in Nigeria, offering sellers a vast customer base and end-to-end support including payment processing, delivery, and returns.
Why Sell on Jumia?
Access to millions of monthly visitors
Trusted brand name boosts buyer confidence
Logistics (Jumia Express) and payment systems are in place
Seller University to train new vendors
Analytics and dashboards to track performance
Things to Consider:
Commission fees range from 5–20% depending on the product category
High competition from other sellers
Strict seller policies and penalties for non-compliance
Best For: Vendors with competitive pricing, quality products, and a desire for national reach.
2. Konga
Konga is another pioneer in Nigeria’s e-commerce industry. Launched in 2012 and later merged with Zinox Technologies, Konga now runs a hybrid business model that combines online marketplace and offline retail.
Why Sell on Konga?
Solid reputation and strong online presence
Warehousing and delivery support (Kxpress)
Option to operate as a self-fulfillment or fulfilled-by-Konga seller
KongaPay offers secure payments
Things to Consider:
Vendor registration and monthly subscription fee may apply
Commission fees can affect profit margins
Interface is not as user-friendly as Jumia for some new sellers
Best For: Vendors who want a reliable, hybrid platform to reach both online and offline customers.
3. Paystack Storefront
Paystack Storefront is ideal for small business owners and beginners looking to sell without building a full website. It allows anyone to set up a simple product page and accept online payments easily.
Why Use Paystack Storefront?
Completely free to set up
Easy to use with no tech skills required
Integrated payment processing
Mobile-friendly interface
Accepts card, bank transfers, and USSD payments
Things to Consider:
Limited design and customization options
Best for small catalogs or service-based products
You handle your own delivery and logistics
Best For: Small-scale entrepreneurs, freelancers, and side hustlers.
4. Flutterwave Store
Much like Paystack, Flutterwave Store lets you create a free online store in minutes and start selling immediately. It's part of the broader Flutterwave payment ecosystem.
Why Choose Flutterwave Store?
No coding or website needed
Free to start, with only transaction fees applied
Supports both physical and digital products
Allows international payments (USD, GBP, etc.)
Logistics integration in select locations
Things to Consider:
Basic store layout with few customization options
Not ideal for businesses needing advanced features
Delivery options not available in all cities
Best For: Entrepreneurs targeting both Nigerian and international customers.
5. Selar.co
Selar is a digital commerce platform popular among creators, coaches, and digital product vendors. However, it also supports selling physical products, courses, memberships, and event tickets.
Why Sell on Selar?
Local and international payments supported
Free and premium plans available
Affiliate marketing tools to grow your sales
Supports product bundles, discount codes, and upsells
Things to Consider:
Better suited for digital entrepreneurs than physical goods sellers
Shipping/logistics must be handled by the seller
UI may seem overwhelming at first
Best For: Content creators, educators, digital product vendors, and anyone monetizing knowledge.
6. Jiji.ng
Jiji.ng is one of the largest classified ads websites in Nigeria. While not a traditional e-commerce platform, Jiji allows sellers to post free ads for virtually anything — from phones and fashion to cars and real estate.
Why Use Jiji?
Free to post listings
Huge audience across Nigeria
Premium ad options to boost visibility
Direct connection with buyers
Things to Consider:
No built-in payment or delivery system
Risk of fraud if not cautious
Mostly useful for one-on-one sales or large items
Best For: Individual sellers, resellers, and people selling used goods or large items.
7. Facebook Marketplace & Instagram Shops
Social commerce is booming in Nigeria. Platforms like Facebook Marketplace and Instagram Shops allow you to sell directly through your social media pages.
Why Sell via Social Media?
Free and easy to set up
Direct access to millions of users
Engage with customers via DMs, WhatsApp, and live videos
Facebook Ads and Instagram promotions help boost reach
Things to Consider:
No integrated payment or order management system
Scammers and unserious buyers are common
You must handle logistics and customer service manually
Best For: Small business owners with strong content and customer service skills.
8. WhatsApp Business
WhatsApp is more than just a messaging app — it’s a powerful sales and customer engagement tool. With WhatsApp Business, sellers can showcase product catalogs, automate messages, and manage orders.
Why Sell on WhatsApp?
Personalized one-on-one interaction with customers
Broadcast messages and WhatsApp Status for marketing
Catalog feature to showcase products
High trust factor and convenience
Things to Consider:
Manual order processing
No shopping cart or integrated payment (yet)
Limited scalability
Best For: Vendors with a loyal customer base and personalized service.
9. Marketplaces Like Tradekeya & AjeboMarket
These are niche or emerging Nigerian marketplaces that cater to specific audiences or product categories.
Tradekeya: Focused on connecting buyers and sellers across Africa with strong B2B features.
AjeboMarket: Focused on men’s fashion and accessories.
Pros:
Lower competition than bigger platforms
Targeted customer base
Support for local SMEs
Cons:
Smaller traffic volume
Still growing, which can limit visibility
Best For: Sellers in niche categories or looking for alternative platforms.
How to Choose the Best Platform for You
Not all platforms are created equal. Your ideal platform depends on several factors:
Ask yourself:
What type of product am I selling?
Do I want full control over branding and pricing?
Do I need a platform with logistics and payment systems?
What’s my budget for commissions and advertising?
Am I targeting local or global customers?
You can even combine platforms. For example, use Instagram + Flutterwave for brand presence, while listing your products on Jumia for mass visibility.
Final Thoughts
In 2025, selling online in Nigeria has never been more accessible. Thanks to improved payment systems, growing internet penetration, and rising consumer trust, entrepreneurs can now thrive in the digital space regardless of their background.
Whether you're looking for the structure of a big marketplace like Jumia or Konga, the freedom of Selar or Flutterwave, or the personal touch of WhatsApp and Instagram, there’s a platform perfectly suited for your goals.
Start with what you have, stay consistent, and always prioritize customer experience. That’s the secret to growing your business in the ever-evolving Nigerian e-commerce ecosystem.
